Voting
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Research | Business | UX Design
Context
Currently, 57 clients are in the City Council segment, representing 6.76% of all clients.
The problem
Users complain that voting is an essential part of their work routine and is absent from the product. This is a significant barrier for new customers in the same segment.
Business impact
Launching of the voting feature has the potential to reach 4,160 small councils, representing 74% of the total market.
Discovery & Research
Conducted internal alignment to understand the initial context and constraints.
Performed desk research to analyze existing market solutions. Analyzed competitor products.
Defined key personas and mapped end-to-end user journeys.
Conducted on-site research, 2 visits at the City Council.
Held remote interviews in the City Councils (2 interview).
Requirements and functionality mapping.
Design & Test
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